These disturbingly high rates of frequent and daily e-cigarette use suggest a strong dependence on nicotine.
Many youth falsely believe these new products are safe. Some don’t even realize they contain nicotine. In reality, e-cigarettes deliver much higher concentrations of addictive nicotine than traditional cigarettes. And, there is evidence that kids and young adults may transition from e-cigarettes to cigarettes and other drugs.
How did we get here?
Tobacco companies have grown bolder in their efforts to keep people addicted and misinformed.
Efforts include Big Tobacco’s lobbying of watered down and less effective tobacco control measures. This is simply a public relations ploy to appear that Big Tobacco is against youths using tobacco products, yet the tobacco and e-cigarette industries spent more than $788,000 lobbying Kentucky lawmakers in 2020.(6)
Big Tobacco also targets products and promotions to youth and at-risk populations. Youth report that seeing tobacco product advertising in stores, on television, online, in movies, magazines and newspapers influences their decision to use tobacco.